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  "Digital Marketing: Best Practices for Engaging Your Audience and Driving Results"   S ocial media marketing has become an essential tool for businesses to reach their target audience and increase their brand awareness. Here are some best practices for social media marketing. Set clear goals and objectives Before you start your social media marketing campaign, set clear goals and objectives. What do you want to achieve? Do you want to increase your brand awareness, generate leads, drive website traffic, or increase sales? By defining your goals, you can tailor your social media strategy to achieve them. Know your audience To create engaging content and reach your target audience, it's essential to know who your audience is. What are their interests, pain points, and motivations? What social media platforms do they use? Understanding your audience will help you create content that resonates with them and increases engagement. Create a content strategy A content strate